Do your ads create buyers? You’re only as effective as your strategy for campaign. If you do not have a well-designed website for both print ads and web advertisements, you’re missing the crucial element that converts users into buyers.

If you are creating an online landing page, Here are seven mistakes to not do:

1. Don’t Forget to Determine Your Customer Goal

Find out the primary action you wish to get from your visitors. If you achieve this outcome it is a sign that the landing page you created to be a success. If the goal of your campaign is to collect the email addresses of your customers Make sure that you provide incentives to give it a go and have it be the primary focus of your landing page. For instance, you could provide a white paper as well as an on-line Flash tutorial that will explain your service in a way that is entertaining.

2. Don’t Forget About “What Comes First”

In this instance, “what comes first” is the ad that you’re putting up. It doesn’t matter if it’s an Google text advertisement or a full-color magazine page, ensure that they are an integrated message that is accompanied by identical images. For a test, try to simulate what a visitor might do when they read your ad and then go to go to your┬áIf your message is not consistent then the way to your desired destination will be blocked.

3. Don’t Present an Unprofessional Design

Your landing page needs to be in line with the standard of your site. Even though your landing page is an ad in one place does not mean that your visitors shouldn’t be looking for a professional-looking page with images.

4. Don’t Recreate Your Home Page

Your landing page shouldn’t be a copy of your homepage. It should be branded with your logo However, it must be designed to meet the particular goal you wish to accomplish. Make the “buy pathway’ clear and simple to follow. Your goal is to get visitors to your site to find out more about your business, not the other way around with your page’s landing page. Your landing page exists to provide your visitors with all the information they require to move on to make a purchase.

5. Don’t Include Extraneous Links

Be sure to outline the route you would like your guests to follow. Imagine it as visiting an art gallery. In museums the direction and location the visitor must walk are carefully planned to ensure they have the greatest visual effect. (Yes it also helps maintain the flow of the visitor.) Your landing page must follow the same pattern. Choose the direction you want them to take , and then reduce your text and links so that they follow that direction. Don’t just throw everything on the page hoping that you’ll find something that they are interested in.

6. Don’t Forget Your “Call to Action”

Be sure that the person visiting knows what he must do in the next step. If he’s interested, you should let him know that he must contact you, enter his email address or take action. At this point, he will be the most motivated. when he’ll be most enthusiastic. Do not miss this opportunity.

7. Don’t Forget to Track Your Results

To find out if your campaign is financially efficient it is necessary to conduct certain measurements. There are a variety of measurements you can do, but two measures are among the most significant:

A. Rate of conversion (%):

The most simple measurement to measure would be your conversion percentage. It is the amount of people who have achieved the desired result/number of visits who have landed on the landing page.

B. Marketing Cost per Sale ($):

This is the price of your landing page or the number of sales you can attribute to the landing page. This will help you determine whether your landing page’s campaign is worth the investment.

When it comes to refining your campaign, you could test split A/B testing as well as other more sophisticated tests, but one thing you must keep in mind is to begin with a solid and solid plan for your campaign you’ll have an incredibly high success rate.

By Mary

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